AMF Bowling Privacy Policy

This website is managed by AMF Bowling, a division of the Ardent Leisure Group, who is committed to protecting the privacy of visitors to this website and our marketing subscribers.

Protecting your privacy 
Your personal information 
How we collect personal information 
Access by children 
How we use your personal information 
When we disclose your personal information 
Updating personal information 
How you can access your personal information 
Preventing unauthorised access to your personal information 
Linked sites 
Use of Google Analytics on this website 
Changes to our Privacy Statement 

Protecting your privacy 

AMF Bowling, a division of the Ardent Leisure Group, understands that your privacy is important and is committed to protecting your privacy. AMF Bowling, a division of the Ardent Leisure Group, will ensure as far as possible that personal information collected through our website or within our centres is used only for the purposes as set out in this statement.

This Privacy Statement sets out the standard of protection you can expect in respect of your personal information. By accessing and using our website or by submitting information to us, you consent to us using and disclosing your personal information in the ways described in this Privacy Statement.

Your personal information 

We may hold a variety of your personal information, including your name, your address, your phone number and mobile number and your email address.

How we collect personal information 

We may collect personal information from you in a number of ways, including: 

  • directly from you - for example, when you sign up to receive information from us or update your details via our website or enter a competition or other promotion being held by us that requires you to provide us with your personal information or you agree to provide your information as part of using one of our products or services; 
  • general information about visitors to our website is collected for general statistical reporting - such information includes service provider, browser type, pages accessed on our website and what site you came from - however, this information cannot be used to personally identify you; and 
  • records of any e-mails, "contact us" messages or other correspondence that you send via the website. Your information is collected by us as described above and stored on our database. 
You have control over any personal information we collect from you and we have provided a check box option in all of our material to opt out of any further marketing or promotions. However, personal information is not checked for duplications when you enter a competition requiring your appropriate response to the "opt out" question each time you enter.

Access by children 

As we cannot distinguish the age of people accessing our website or entering a competition or promotion in our centres, our privacy policy applies to all. If a person under sixteen years of age has provided us with personal information without parental or guardian consent, those details may be removed by emailing your request to us.

How we use your personal information 

Your personal information may be used by us in a number of ways, including:

  • for the purpose for which the information was requested; 
  • to promote AMF Bowling offers and 3rd party offers; 
  • to market our products and services (or those of other people) to you, including by post, email and SMS; 
  • to give you access to your personal information on our website. 
You will only receive marketing and promotional material from us if you have previously given your permission for us to do so. If you would like to unsubscribe (or "opt out") please contact us.

When we disclose your personal information 

We do not disclose your personal information to any 3rd parties unless required by law to do so, however, we may disclose your personal information to other entities within the Ardent Leisure Group. When external parties perform services on our behalf, we will ensure that this entity protects your personal information in a manner which is consistent with this Privacy Statement.

Updating personal information 
We take reasonable steps to ensure that the personal information we collect and use is accurate, complete and up-to-date. However, the accuracy of the information we hold depends to a large extent on the information you provide.

You can update your personal information at any time and we request that you keep your information as current as possible so that we may continue to provide you with information on our activities. Please help us by:

  • letting us know if there are any errors in the information we hold about you; 
  • keeping us up-to-date with changes to your information, such as changes to your name or address; and 
  • updating your details on our database via our website or contact us. 

How you can access your personal information 

You are able to access your personal information held by us via our website. You are also able to update your details or remove your details should you wish to "opt out" in the future. Should you wish to access, update or remove your details, please visit our website or contact us.

Preventing unauthorised access to your personal information 

We will take reasonable steps to maintain the security of and to prevent unauthorised access to or disclosure of your personal information. However, we do not guarantee that unauthorised access to your personal information will not occur, either during transmission of that information to us or after we receive that information.

Linked sites 

Our website may contain links to other Internet websites. These links are provided solely for your convenience. If you submit personal information to or via any linked site, the privacy principles applying to that information will be outside our control. You should therefore check the privacy statement of the linked site before submitting information to or via that site.

Use of Google Analytics on this website 

This website uses Google Analytics, a web analytics service provided by Google, Inc. ("Google'). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyse how users use the site . The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing otherservices relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

Changes to our Privacy Statement 

We may amend this Privacy Statement from time to time and post the amended version on this website, and you acknowledge that those changes shall be retrospective. All personal information collected and held by us will be governed by our most recent Privacy Statement, as posted on this website. 

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